A Simple Truth
It’s not about me!
It’s not about how I think or feel
It’s not about growing revenue, making a sale, or achieving my KPIs
It's not about me selling you anything
It's not about me convincing you to buy anything or do anything
It is about you!
It is about me understanding my true role with you
It is about me helping you with what I know - if what I know is relevant to you
It is about me helping you with what I have - if what I have is relevant for you
